Event promotion for The Guardians Summit 2024 featuring Ethan Farlow discussing AI tools for business.

Top AI Tools For Business Success

January 30, 2025

Artificial intelligence is reshaping business operations by automating tasks, improving decision-making, and enhancing efficiency. Many discussions on AI focus solely on content creation—drafting emails, generating images, or composing documents. However, AI offers much more, particularly in streamlining workflows and saving valuable time.

At CONNECT 2024, Ethan Farlow explored six AI tools designed to optimize productivity, automate repetitive tasks, and enhance business efficiency. These tools can help businesses improve workflows, enhance collaboration, and stay ahead in an AI-driven world.

Read (or watch) below to learn how to implement the top AI tools for business success.


Perplexity - Smarter AI-Driven Search

Traditional search engines like Google often return pages of links, many of which are paid advertisements. Perplexity is an AI-powered search engine that provides direct, conversational responses instead of overwhelming users with sponsored results.

Instead of manually comparing websites and searching for relevant information, Perplexity delivers a concise summary with key insights, including the pros and cons of each option. This makes it an invaluable tool for:

  • Researching vendors, competitors, or industry trends
  • Comparing products and services without opening multiple tabs
  • Eliminating ad-driven search results for more unbiased information

By using Perplexity, you can reduce the time spent on research and make informed decisions more efficiently.

Try Perplexity here: https://www.perplexity.ai/

Fireflies - Automated Meeting Transcription and Summarization

Fireflies is an AI-powered meeting assistant that records, transcribes, and summarizes discussions. It eliminates the need for manual note-taking by providing:

  • Detailed summaries of key topics and decisions
  • Action item tracking, assigning tasks to specific participants
  • Searchable transcripts, allowing users to find relevant details quickly

This tool enables you to focus on conversations rather than documentation. It also ensures that team members who couldn't attend a meeting can review discussions later, improving collaboration and accountability.

Try Fireflies.AI here: https://app.fireflies.ai/login

Microsoft Copilot - AI Integration in Everyday Applications

Microsoft Copilot brings AI-powered automation directly into familiar business applications like Windows, Outlook, Word, Excel, and PowerPoint. Unlike standalone AI tools, Copilot enhances existing workflows by embedding AI-driven features, including:

  • Outlook - Summarizes lengthy email threads and refines email drafts
  • Word - Drafts contracts, business proposals, and job descriptions
  • Excel - Analyzes data, generates reports, and creates visualizations
  • PowerPoint - Automatically creates presentations based on documents or outlines

Because Copilot integrates within Microsoft's ecosystem, it improves workflow efficiency without requiring users to switch between applications. However, businesses must manage data permissions carefully to prevent unauthorized access to sensitive information.

Accessing Copilot within Office 365 applications does come with a price increase for your Microsoft License. But you can try the free version of Copilot within Microsoft Edge by clicking the icon on any webpage in the top right corner.

AI-Ready Machines - The Next Step in Computing

AI-ready machines, now available from companies like Dell and HP, feature Neural Processing Units (NPUs) designed specifically for AI-driven tasks. These processors offload AI computations from traditional CPUs, enhancing performance and efficiency.

Some benefits of AI-ready machines include:

  • Real-time video background effects across all applications
  • Enhanced AI performance for faster task execution
  • Improved battery life due to optimized AI processing

Microsoft is also rolling out a dedicated Copilot button on keyboards, reinforcing its vision of AI-powered daily workflows. However, AI-ready machines currently come at a 30-50% price premium, making it essential to weigh cost versus benefits before upgrading.

ComTech also offers AI ready laptops via our new FlexTech program. You can view sample pricing here: https://comtechnc.com/flextech/

ChatGPT - Customization and Advanced Use Cases

ChatGPT remains a versatile AI assistant, capable of answering business questions, generating content, and refining communication. Advanced customization settings allow businesses to:

  • Tailor responses based on industry-specific terminology
  • Define their ideal client profile for more targeted insights
  • Improve AI-generated recommendations for business operations

Additionally, GPTs (Generative Pre-Trained Transformers) provide specialized AI models designed for niche use cases. For example:

  • Planty GPT - A chatbot trained exclusively for plant care advice
  • Excel GPT - An AI expert in spreadsheet functions and automation
  • Industry-Specific GPTs - Tailored AI assistants for legal, healthcare, and financial services

By leveraging customized GPTs, businesses can ensure that AI-generated responses align with industry-specific language, compliance requirements, and customer expectations.

Give ChatGPT a try for free today at https://chatgpt.com/

Canva - AI-Powered Content Creation

Canva streamlines graphic design with AI-enhanced tools, allowing users to create presentations, marketing materials, and social media graphics with minimal effort. Key features include:

  • AI-generated templates for branding and design consistency
  • Background removal tools for cleaner visuals
  • Integration with AI image-generation apps for unique visuals

Nonprofits can also take advantage of free access to Canva Pro, making it a cost-effective solution for outreach and promotional campaigns.

Try Canva today for free at https://canva.com

Ideogram - AI-Generated Imagery

For businesses seeking custom AI-generated visuals, Ideogram provides high-quality image creation through simple text prompts. It's especially useful for:

  • Creating marketing materials and presentation visuals
  • Designing social media content with unique, brand-specific imagery
  • Quickly generating high-resolution images tailored to specific needs

While the free version offers limited daily image generations, a paid version unlocks expanded capabilities for more advanced content creation.

Try Ideogram for free today at https://ideogram.ai/login


Combining AI Tools for Maximum Efficiency

The true power of AI lies in combining tools to create seamless workflows. By integrating multiple AI solutions, businesses can:

  • Use ChatGPT to generate a well-structured AI prompt for an image.
  • Feed that prompt into Ideogram to create high-quality visuals.
  • Enhance the image in Canva and incorporate it into marketing materials.

By strategically leveraging these AI tools together, businesses can reduce manual effort, improve accuracy, and optimize productivity across different functions.

AI is more than just a content creation tool—it's a powerful driver of business efficiency. Whether it's enhancing search capabilities, automating meeting documentation, or generating high-quality presentations, AI tools can streamline operations, improve collaboration, and increase productivity. By exploring these AI solutions and integrating them into daily workflows, businesses can stay competitive and future-ready in an increasingly AI-driven landscape.

If you'd like to learn more about how ComTech can help implement these AI tools for your business, Contact us today.

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